The accompanying print catalog had received rave reviews. But using the creased and distressed paper motif on paper was one thing. Translating it to the web, even back in the days before flat design left skeuomorphism in its wake, was another. The design, exploding with color and wrinkled texture, announces its mission in bold type: love, serve.

I worked closely with Project Serve Marketing to prioritize lead driven links and meticulously wrote and rewrote copy to optimize search engine results, earning an invaluable first page listing on Google for the relevant keywords. Additionally, I led a team of programmers to develop and industry leading trip management tool that provided the client with a distinct competitive advantage.